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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
S Sharma
S Sharma 11 years 3 months ago
Habits have changed - daily life in India does not need silk clothes. It is largely ceremonial , thus during festivals and around other such occasions , appropriately designed silk garments should be pushed aggressively. A brand has to be created , a tagline and yes... it can work.
SUBRAMANIAN C RAMANARAYANAN
SUBRAMANIAN C RAMANARAYANAN 11 years 3 months ago
We used to use silk fabric for poojas, for obsequies, etc etc. Then western culture penetrated and people started to discontinue the conventions. Really our old conventions were not just superstitions, they were intended to balance every profession. The system of doing various "dhaans" at the time of obsequies was the ancient method of estate duty. All castes ( that is how various types of workers were known ) had a role to play and earning to make in every religious function.
Deepak Kumar
Deepak Kumar 11 years 3 months ago
N CHATTISGARH THERE IS NO LAB FOR TESTING SWINE FLU H1NI VIRUS AND NO KITS , NO MEDICINES , NO TAMMY FLU TABLETS, PATIENTS WILL DIE DUE TO LACK OF RESOURCES. WAKE UP CALL FOR CENTRAL GOV. HEALTH MINISTRY AND C.G GOVT. HEALTH MINISTRY.
Kaustab Das
Kaustab Das 11 years 3 months ago
Muga silk culture is the best. Endemic only in Assam, but is in demand in countries like France, Thailand, Japan, Vietnam, Indonesia, Malaysia, Burma and US
Mayur Vyas
Mayur Vyas 11 years 3 months ago
Position it as a super premium product, a must have aspirational product. Also make it come across as rare only that will make it unique, same strategy as diamonds, we all know that there are immense reserves of diamonds with debeers but they are not putting it out in the market and artificial scarcity and low supply is leading increased demand and people are willing to pay a premium for it