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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Bharat Sanyal 11 years 1 month ago

If the silk product is not selling there is a reason for it. Unless you speak with potential clients and find reasons why they choose another fabric over yours, you cannot make progress. Get a collection of all silk fabrics and invite all major fashion houses in the West to visit. Have experts talk to these houses and get feedback. Share the feedback with manufacturers and determine how you will fix the problem and make fabrics that sell.

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Smita BorawakeTarate 11 years 1 month ago

We can start from our indian top designers. If they will start to design thier collection with our indian silk and make it a worldwide brand of silk like Zara, Marks&Spencers, mango, etc. If they can give soft, flowing material from silk to peolpe then we'll definitely get a success. Because our fashion industry is famous around the world and now other country people have already started liking our indian culture and tradition.

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Manoj Unni 11 years 1 month ago

Every Indian Embassy abroad should have a Trade & Marketing officer whose job should be to organise ,popularise ,make aware India's strengths in all specialities. He should regularly organise Indian shows,exhibitions.He should liase with social and cultural organisations of that nation. He should also be involved thru social media. He should be evaluated by GOI at the end of the year by the parameters of success in these ventures which should be evident in increased exports of these items.

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Neeru Verma 11 years 2 months ago

To increase the demand of Indian silk products , govt will have to ask our famous designers to promote Indian silk as these designers are the trend setters. This will help in increase in silk demand in India as well as abroad.

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BUJJAM PRAVEEN KUMAR 11 years 2 months ago

our handloom products are should give brand logo as we purchases foreign dress like pepe jeans,peter england,levis etc we should make our products to buy in online and offline by outlets

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shalini gupta 11 years 2 months ago

To promote the demand of Indian product in globe it is necessary that it should meet the quality standard at par with the world. before openiong new IIT's, Government should analyize the condition of old IIT by deputing independent agency. Presntly in IIT Delhi the class rooms are not adequate, condition of hostels are worst, the faculty is 50%. To meet the above challange we first develop old tech. Ist. rather than opening new.

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Abhilekh Kaushik 11 years 2 months ago

By promoting local waver products.National and International trade or exhibition,fashion world and media.

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Manasvi Gandhi 11 years 2 months ago

Collaborating with retail level brands and introducing specially designed clothes lines which are made from Indian Silk will help. Aim must be at making Indian Silk exclusive, luxury, formal wear. This will not only change the image of Indian made clothes but also encourage huge sales.

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SUBHASH CHANDRA MALLICK 11 years 2 months ago

New designs new style should be implemented in Silk and woolen industry international expo should be organised by our Embassy and its people/staffs(of Embassy) so that by less expenditure we can control the foreign market. other person may allowed those willing to spend their money not govt. money.

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Tanmay Nagpal 11 years 2 months ago

We can allow silk advertising tax deductable, this will motivate sellers and traders to promote silk goods and save taxes to a certain limit on profits earned over silk goods sale. To increase silk exports, we can give better credit facility to silk exporters, and tax deductions on silk related silk promotion expenses if it is done in foreign countries. Revenues on every meter of silk sold must be given such benefits...only 100% silk products export must be allowed to receive such benefits

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