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Suggestions on the role of the voluntary consumer organisations in tackling the menace of Misleading Advertisements

Suggestions on the role of the voluntary consumer organisations in tackling the menace of Misleading Advertisements
Start Date :
Jan 01, 2015
Last Date :
Jan 24, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Misleading advertisements covers all sectors of business across the country. The vulnerable sections of the society living in the backward and rural areas are the worst sufferers. ...

Misleading advertisements covers all sectors of business across the country. The vulnerable sections of the society living in the backward and rural areas are the worst sufferers. To tackle the menace of misleading advertisements in such areas, the roles of VCOs are perceived to be of great importance. The VCOs working in various parts of the country with their experience in handling consumer related issues may help identifying misleading advertisements and suggest appropriate action to the consumers, State Governments and local self-Governments.

Suggestions are invited on the role of the voluntary consumer organisations in tackling the menace of Misleading Advertisements.

The last date for submission of your comments is 23rd January 2015.

For more information on Misleading Advertisements: https://mygov.in/frontendgeneral/pdf/brief-on-misleading-advertisement.pdf

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Showing 513 Submission(s)
Neeraj Vaishnav
Neeraj Vaishnav 11 years 8 months ago
Scientifically help define perception: Build specific focus groups consisting of audience segments likely to be reached by each ad. Example: ask group of people about what they remember after seeing an Ad of 'Kingfisher Mineral Water' - the water or beer. Share the insights with advertiser and government organization. Such kind of scientific study can also help build a case in courts, if required.
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RAJAN SINGLA
RAJAN SINGLA 11 years 8 months ago
First Step, to Stop misleading ad on TV channels. like there is thousands TV ad on various TV channels which are misleading. I&B department should stop all these add first. for every ad on TV there should be one department to certified that ad like for films is there. then for newspaper, the publisher should be make responsible for misleading ad. if there is some misleading ad, the newspaper should be party to fraud. then for local ad, MC should be responsible for same. they have to certif .
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RAJAN SINGLA
RAJAN SINGLA 11 years 8 months ago
there should be some procedure for TV ad like if some ad is show by doctor, then, it should be certified by some Govt. doctor or otherwise, they can not some such TV ad by doctor as it misleading people. like for colgate TV ad from last 25 yeas, we see some doctor recommending it. everybody as on date think its best as recommend by doctor. is it certified by some govt department like for pharm. because we intake it in our body. every thing that is for intake should be certified by some govt.
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RAJAN SINGLA
RAJAN SINGLA 11 years 8 months ago
like today I am watching TV with my daughter, there is ad for deo or soap, its impossible to see that ad with family as in deo ad there is like its going to work like anything if you do deo on your body. if we can stop bad screen in films then, why not in ad.
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RAJAN SINGLA
RAJAN SINGLA 11 years 8 months ago
there should be some online complaint for TV Ad or other Ad. today many people, want to do complaint for these ad, but they do not want to go to police and court for complaint against big companies. hence, it should be online complaint system for that. if today, I saw a wrong TV ad, then, I want to to complaint today only, after one week, even, I will forget and use to that ad. hence, complaint system should be very good.
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RAJAN SINGLA
RAJAN SINGLA 11 years 8 months ago
For TV ad, there is one ad on TV for call and win the prize, which is totally misleading. that type of ad should be banned immediate without any department or certified. they shows image of some actress and then they are asking for name of that image holder. if some one call, its on waiting always. its not only misleading, its also fraud as per indian penal code. if this type of ad are coming on TV, then, what we say to other ad. please stop this immediate effect.
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neeti gupta
neeti gupta 11 years 8 months ago
They should pressurize companies and media to off air or drop such advertisement and use social media if higher anchorites are not taking action against company to inform people about such companies to hit their sale as well as name.
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kaur k
kaur k 11 years 8 months ago
At present advertisers advertise anything and everything without any accountability and get away with it,hence there is a mess.If every advertiser is made accountable then we will see the difference
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kaur k
kaur k 11 years 8 months ago
first of all. why misleading advertisements are allowed to be released.Onus should be put on advertiser with strict penal actions,that if your advertisement is false or misleading..you will face the music.This step if well implemented can arrest the problem to a great extent.
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