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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
navin jain
navin jain 11 years 3 months ago
To stop curruption in india by a scientific method an organised group of some part of govt.staffs engage its we can stop its a master plan
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navin jain
navin jain 11 years 3 months ago
डॉ अभिमन्यु सिंह जी गणतंत्र दिबस को भी आपने अंग्रेजी के गर्ब का बिसय बना दिया ।कब तक आप अंग्रेजियत का बोझ दोतै रहेंगे इसलिए अंग्रेज हम भारतीयो का मजाक बनातेय है? डॉ अभिमन्यु सिंह जी हिंदी हमारी राष्ट्र भासा है हिंदी को मान्यता दे।देश का गौरब हिंदी एबम अन्य भारतीय भाषा है।अंग्रेज कोई बिदेशी भासा को मानता है फिर हम क्यों उनकी भासा को ऊँचा उठाबय
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Harish Kumar
Harish Kumar 11 years 3 months ago
Motivate small manufacturers, aware public though advertisement, exhibition at different fairs at different levels. Affords are also required to minimize the price of the product.
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Dyuti Lad
Dyuti Lad 11 years 3 months ago
Host exhibitions in big cities. Keep outlets at every tourist place. Tourists are usually enthusisatic about shopping. In western countries, the exit of every tourist place is through their shop. If we have such shops at the exit of Taj Mahal or other places, there will be lots of shoppers. Brands should be created for the silk products and they should be sold online in India as well as abroad.
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Dr Abhiman Singh
Dr Abhiman Singh 11 years 3 months ago
To increase the demand of Indian silk products in the country as well as abroad,we should first of all minimize intermediators from productions and marketing cycle and make prices affordable for middle class ,who is largest consumer of the country.A National pride should be attached with Khadi silk Export may be heavily subsidized at beginning for few years.consumer items Import from China must be curtailed & indigenous products should be developed,even on the cost of subsidy in beginning.
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Comments (1)
Rajinder Sharma
Rajinder Sharma 11 years 3 months ago
Sir. Silk products should be marketed through khadi gramodyog commission, and higher subsidy should be provided, so that weavers are compensated. Further, special cooperatives should be formed for marketing of silk products only, with outlets at district headquarters, where initially subsidy should be provided to small weavers. Likewise, silk products should be marketed at international forums also to give boost to people engaged in weaving of silk cloth.
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Amit Adhikari
Amit Adhikari 11 years 4 months ago
Disseminating information about various silk types which can be worn in different seasons. Currently people perceive it as a cloth to be worn on special occasion. So there is a need to diversify the menu and popularize specific silk clothing for casual and comfort wear. It can be effectively done through research and advertisements.
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